SKIN

POETIC

FRAGILE

INTIMATE

NARRATIVE

IMPERFECTION

RUI was founded by Rui Zhou in 2019. 

We ship to customers worldwide.

RUI is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way. 

Rui appreciates the beauty in the broken, unfinished, or even unloved.

Those sensitive, uneasy emotional flows are Rui, the affirmative, strong self-identification is also Rui.

The softness and careful fragility of our compositions are met with powerful severity, revealing strength in their delicacy.

Rui encourages each wearer to develop a unique intimacy with our works.

It’s about something healing.

STOCKISTS:

NORTH AMERICA:

-ASSEMBLY USA/NEW YORK

-ATELIER USA/NEW YORK

-H.LORENZO USA/LOS ANGELES

-NOTRE USA/CHICAGO

-SSENSE CANADA/MONTREAL

-TERMINAL 27 USA/LOS ANGELES

-017 shop CANADA/VANCOUVER

EUROPE:

-AUTOGRAPH UK/BIRMINGHAM

-BROWNS UK

-ELEVASTOR FRANCE/PARIS

-ELLIS ROSCH DENMARK

-MACHINE-A UK/LONDON

-SHYNESS SPACE UK

-TESSABIT ITALY/COMO

-VOO STORE BERLIN/GERMANY

AUSTRALIA:

-PIECES AUSTRALIA/SYDNEY

ASIA:

-KM20 RUSSIA/MOSCOW

CHINA ————

-AKENZ

-ANCHORET

-AURORA

-B1OCK

-COMMON PLACE

-D-MOP

-ENG

-HUG

-IN THE PARK

-LINFORNI

-LMDS

-LOCAT

-LOW LIGHT

-MASION TOXIC

-MIRAGE 25

-NET-A-PORTER

-ROOT

-SKP-S

-SND

-THE CREEP

-VOID

-WALLPAPER STORE

-XC273

-YR1

-ZOVIN

-0917