SKIN
POETIC
FRAGILE
INTIMATE
NARRATIVE
IMPERFECTION
RUIbuilt is a fashion brand exploring the intimate relationship between body and clothing.
We investigate the space “in-between” — where skin, structure, and identity intersect.
We embrace global horizons, serving customers across the world.
We encourages each wearer to establish a unique and intimate relationship with clothing and find their own way of expression.
Rui attempts to make clothing an intrinsic part of the individual.
We aim to celebrate imperfection.
We'd love to show the body in a comfortable way, showing gritty, raw, real but gentle.
Our creations work as jewelry for body - delicate, and poetic, yet strong.
They become a second skin to your body - intimately exploring the fragile between restraint and tension.
Those sensitive and cramped emotional flows are Rui;
that affirmative and strong self-identity is also Rui.
It’s about something healing.
Rebuilt?
Rui-built
RUIbuilt
RUI built relationship
RUI built perspective
RUI built boundary
RUI built identity
RUI built gender
RUI built body
In the gaps of Rui......
Love what makes you, you.
STOCKISTS
NORTH AMERICA:
-ASSEMBLY USA/NEW YORK
-DOORS USA/NEW YORK
-EMURJ.INC USA/SAN DIEGO
-H.LORENZO USA/LOS ANGELES
-SSENSE CANADA/MONTREAL
EUROPE:
-ELEVASTOR FRANCE/PARIS
-MACHINE-A UK/LONDON
-VOO STORE GERMANY/BERLIN
ASIA:
-BOON THE SHOP KOREA/SEOUL
-EMPTY KOREA/SEOUL
-OPENER KOREA/SEOUL
-SAMPLAS KOREA/SEOUL
-ITIMI TOKYO/JAPAN
CHINA ————
-BLUE DOT
-COMMON PLACE
-CASTING
-D-MOP
-DOUBLE BOO
-EEMOWANG
-FIL GALLERY
-GREY MATTER
-HUG
-J1M5
-LE AURORA
-LOCAT
-LOCAL FARM
-LOW LIGHT
-LONGLATI
-MAXCII
-MIRAGE 25
-OF FOCUS
-SKP-S
-YR1
-0917
THE DESIGNER
Rui Zhou was born in Hunan, China in 1994.
She received her undergraduate degree in Fashion Design from Tsinghua University and later earned a Master’s degree from Parsons School of Design in New York.
Rui founded her namesake brand in New York in 2019, later evolving it into RUIbuilt in 2025.
Recognition
H&M Design Award Semi-finalist 2017
CFDA Elaine Gold Launch Pad 3.0
Karl Lagerfeld Prize (Special Prize), LVMH Prize 2021
(She is the first Chinese designer ever shortlisted for the LVMH Prize, and the only Chinese recipient of the Karl Lagerfeld Special Prize.)
Woolmark Prize Finalist 2022
Forbes 30 Under 30 Asia — Class of 2022
Dazed 100 Global List — 2024